Meizu’s Meilan subbrand is back

In early June, it was revealed that Meizu had again applied for registration of the Meilan (魅蓝) brand, under which the company’s more budget smartphones were produced. There is talk in Chinese networks that Meizu will have to return to the budget or at least the mid-range segment if it wants to increase its market share.

In 2020 and this year only a total of 4 high-end phones (Meizu 17 and Meizu 17 Pro, Meizu 18 and Meizu 18 Pro) have been launched so far, with which the company is looking for greater profitability. Of the three new smartphones expected soon, one will certainly be cheaper than this year’s flagship models Meizu 18 and Meizu 18 Pro.

A poster was published today on the official Weibo profile of Meilan Technology, which says that 1269 days have passed without Meilan (Charm Blue), but it is back. And do you remember that there were units of Meizu M6s, on the back of which was added the inscription mblu?

Will the M172Q, which was expected to be Meizu 18X or Meizu 18T, end up being mblu 18? What the “blue factory” will offer us remains to be seen…