Will Meizu 18 and Meizu 18 Pro bring back the company’s old glory?

In recent years, Meizu has lost its popularity globally and in our country. The excessive growth of the company and the launch of many models per year have led to unprofitability and financial difficulties. This forced Meizu to shrink its production and limit itself to China’s borders. Most offline stores and service centers were closed.

At the end of 2019, the company decided to change its policy and focus on a limited number of high-end phones. Last year’s Meizu 17 series received very positive reviews and sold well. Meizu 17 Pro was awarded many prizes from prestigious Chinese and international forums.

But this year’s flagships Meizu 18 and Meizu 18 Pro are about to restore the company’s old glory. Both phones are equipped with the best hardware at the moment. QHD+ Samsung E4 Super AMOLED micro curved displays with 120Hz refresh rate, 240Hz sampling rate and SGS certification for reduced harmful blue light. The mobile platform Qualcomm Snapdragon 888 + X60 5G modem and Adreno 660 graphics processor. LPDDR5 RAM. UFS 3.1 flash memory. Liquid cooling by Vapor Chamber. Qualcomm’s ultrasonic fingerprint unlock sensor, allowing instant unlocking even with wet and dirty hands. Cameras with Ultra SMA optical image stabilization and DarkVision Ultimate Night View. Horizontal linear vibromotor mEngine 4.0. Powerful linear stereo speakers. And more and more…

The improved firmware Flyme 9 has a main focus on security and the perfect user experience. No annoying ads, no unwanted push notifications and no third-party apps pre-installed.

Earlier this year, Meizu began partnering with many social channels and gradually opening more than 300 offline retail outlets and after-sales service centers, in collaboration with Suning Commerce Group, one of the largest retailers in China. All this makes the interest in Meizu 18 and Meizu 18 Pro very high.

According to the index of Baidu, the largest search company in China, the level of attention to Meizu on the day of its new flagships’ presentation was higher than that of the presentation of OPPO Find X3 and OnePlus 9. Recently, there has been also growing interest in our country. The search queries related to the Meizu 18 series, through which users come to our fan site, have drastically increased.

It is quite possible that this year the company will take steps to return to the international market. This is evidenced by the recent recruitment of global testers among popular technology bloggers. Whether there will be global multilingual versions of these two smartphones is not yet clear. But there will certainly be at least an option with Google’s built-in services that can be activated at the user’s request (as with Meizu 17 and Meizu 17 Pro), as both new models are on the list of Google-certified devices.